Morin is a Project Manager in the Data & Measurement department at SFI Group. She specializes in social research and the development of evaluation frameworks, combining rigorous research methodology with behavioral and strategic thinking to support data-driven decision-making.

 Alongside her role at SFI, Morin manages the research lab of Dr. Brit Hadar, Head of the M.A. Program in Behavioral Economics at Reichman University, and mentors students through research processes. Morin has experience leading applied research initiatives, advising and supporting social and public-sector organizations in measurement and impact evaluation processes, and developing data-driven measurement and reporting solutions for marketing, management, and policy-oriented purposes.

Morin holds a B.A. in Psychology from Reichman University and is currently pursuing a research-based M.A. in Social Psychology, with a focus on decision-making.