Dafna Goldberg-Anavi is a data researcher with extensive experience and expertise in managing research projects in both business and social domains. She specializes in performance measurement and research within a data-driven management approach, with the ability to bridge the gap between results-oriented thinking, customized data frameworks, and deriving actionable insights. Dafna brings with her significant experience in providing ongoing research support and guidance across various projects, aimed at generating insights and supporting decision-making. She is highly skilled in using advanced research tools for data analysis and in integrating information from diverse sources, including qualitative research. Dafna has held various roles in the research and consulting fields, including as a government survey researcher and as the Marketing Research Manager at Partner, where she played a key role in the research support for the company’s rebranding process and the launch of its TV service. Dafna holds a BA and MA in Sociology from Tel Aviv University, with a specialization in applied research.